The craft of digital growth.
Emiliano Vismara, Digital Sales Manager at Santoni, in luxury footwear. 18 years driving growth for Italian brands across fashion, luxury and consumer goods, from product management to leading worldwide digital sales.
The measures
A few verifiable numbers that tell the story better than adjectives.
- Years in business, 13 of them in digital18
- YoY digital revenue growth, delivered at 3 different companiesDouble-digit
- YoY media investment with improving ROAS, on a 7-figure budget+40%
- EBITDA break-even of a new e-commerceYear one
- Netcomm E-commerce Award, New Promises category2016
Approach
Three convictions that guide every project, from the first brief to the results review.
Thinking in P&L
Every digital lever is judged on revenue, margin and EBITDA, not on vanity metrics.
Deciding with data
Advanced analytics, BI dashboards and A/B testing turn opinions into hypotheses to validate.
Bringing AI into the business
GEO, ChatGPT Ads, automation and AI applied to content and processes: practical, not hype.
Experience
From product management to worldwide digital sales, always with a P&L to deliver.
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2024 – present
Santoni S.p.A.
Luxury footwear
Digital Sales Manager since July 2025
E-commerce Manager December 2024 – June 2025
Worldwide DTC and marketplace sales (Farfetch, Miinto, Nordstrom, Bloomingdale's), accountable for revenue and EBITDA, leading a team of 4. Double-digit YoY growth on an enterprise stack (Salesforce Commerce Cloud, Fluent OMS). 7-figure full-funnel media, including ChatGPT Ads campaigns in the US market. SEO and GEO, test-driven UX/UI redesign, geographic expansion and BI dashboards.
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2023 – 2024
Moreschi Italian men's footwear, Coccole SA
E-commerce & Digital Marketing Manager. E-commerce P&L across DTC and marketplaces, CRM for web and retail customers.
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2022 – 2023
Paris Texas Italian women's footwear
E-commerce & Digital Marketing Manager. New e-commerce launched in 3 months, revenue and EBITDA targets met.
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2018 – 2022
Boglioli
Italian luxury menswear
E-commerce & Marketing Manager
Launched the new e-commerce and opened marketplace and private-sales channels. EBITDA break-even in year one, followed by double-digit growth. Integrated CRM across web and retail customers.
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2011 – 2018
Tenacta Group
Imetec, Bellissima, Ducati by Imetec
Web Sales & Digital Marketing Manager 2013 – 2018
Double-digit growth for three consecutive years, with improved net margin and optimised advertising spend. Led CRO, SEO, SEM, social ads, lead generation, affiliate marketing and customer care. Bellissima.com won the Netcomm E-commerce Award 2016.
The Bellissima.com case study by Boraso (Italian) (opens in a new window)
Product Manager 2011 – 2013
National and international marketing plans and product category management.
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2008 – 2010
Artsana Baby care
Junior Product Manager. Product development from concept to market launch and brand repositioning.
Expertise and stack
A full view of the digital channel, with hands-on command of the tools that run it.
- E-commerce and marketplacesWorldwide DTC, luxury marketplaces, merchandising, buying and forecasting
- Performance marketingFull funnel across search, social, affiliate, programmatic and conversational ads
- CRM and marketing automationEditorial calendars, email campaigns, automated flows
- CRO and UXA/B testing, purchase-journey redesign
- SEO and GEOVisibility in search engines and AI assistants
- Data and BIAnalysis, dashboards and management reporting
- LeadershipTeams, P&L and customer care
E-commerce
Advertising
CRM
Analytics, CRO and BI
Awards, speaking and teaching
- 2025Lecturer, Radar AcademyMaster in Sales & Marketing Management: "Digital Sales and Artificial Intelligence"
- 2024Lecturer, Radar AcademyMaster in Sales & Marketing Management: "E-commerce: selling products and services online"
- 2022Lecturer, 24ORE Business SchoolE-commerce Specialist Course, "Business Plan" module
- 2018 – presentAssociate, Top 500 Digital MasterMinds
- 2016Netcomm E-commerce AwardNew Promises category, for Bellissima.com
- 2016Speaker, E-commerce ForumEmail marketing automation
- 2016Speaker, International E-commerce SummitMarketing automation to increase Customer Lifetime Value. Speaker profile on Business International (opens in a new window)
Education
- 2018Executive Master in Digital Retail InnovationRetail Institute Italy
- 2016Executive Master in Digital Transformation & Business Strategy24ORE Business School
- 2016Cambridge Advanced English (CAE)
- 2009Master's Degree in Marketing and CommunicationUniversity of Verona
- 2007 – 2008Erasmus, International Business ProgramUniversity of Management in Warsaw (now Vistula University)
- 2005Bachelor's Degree in Business Economics and ManagementUniversity of Bergamo
Google Analytics certification.
Frequently asked questions
Quick answers to what people most often ask about me.
Who is Emiliano Vismara?
An Italian e-commerce and digital marketing executive with 18 years of experience. Since 2025 he has been Digital Sales Manager at Santoni, the Italian luxury footwear brand, where he leads worldwide DTC and marketplace digital sales. He won the Netcomm E-commerce Award 2016 and lectures on e-commerce and AI at Radar Academy and 24ORE Business School.
What results has Emiliano Vismara achieved?
He has delivered double-digit digital revenue growth at three different companies: Tenacta Group, for three consecutive years, Boglioli and Santoni. At Boglioli he brought the new e-commerce to EBITDA break-even in its first year; at Santoni he increased media investment by 40% while improving ROAS. In 2016 Bellissima.com, a project he led at Tenacta, won the Netcomm E-commerce Award.
Which industries has he worked in?
Fashion and luxury (Santoni, Boglioli, Moreschi, Paris Texas), small appliances and beauty (Imetec, Bellissima) and baby care (Artsana).
Which e-commerce platforms has he worked with?
Salesforce Commerce Cloud, Shopify and Magento, together with Fluent OMS and leading European and US luxury marketplaces.
What areas of digital does he cover?
DTC and marketplace sales, full-funnel performance marketing, CRM and automation, CRO, SEO and GEO, data analysis and BI, with P&L and EBITDA accountability.
Where is he based?
In the province of Bergamo, Italy.
How can I get in touch?
By email or LinkedIn, from the Contact section below.
Let's talk digital growth.
For conversations on e-commerce, digital strategy or new collaborations.